America’s Number One National Flooring Brand

Consumers recognize and make purchasing decisions based on their confidence in a brand name. That’s why a strong retail brand presence is a must in a competitive marketplace. CarpetsPlus COLORTILE instantly builds brand awareness for your store.

The CarpetsPlus COLORTILE Brand:

• Is recognized by 80% of Americans over the age of 30
• Represents longevity and expertise in flooring
• Communicates reliability, quality and trust in products
• Will increase your average selling price
• Promotes consumer loyalty and repeat business
• Provides almost 60 years of consumer brand recognition

CarpetsPlus COLORTILE Private Brands

As a member of CarpetsPlus COLORTILE, you will have access to our exclusive family of private brands. These brand names are designed to give you a competitive advantage at retail. Each brand features advantages to the consumer and a unique selling story, along with extended product warranties available only through CarpetsPlus COLORTILE.


Destination Boutique

The CarpetsPlus Destination program features three beautiful displays that address color, pattern and performance. These three displays make selling carpet fun again. Features exclusive extended warranties.



Our exclusive brand of soft carpet, constructed of Anso nylon. Includes original UltraTouch and UltraTouch Satin, the softest carpet in this brand, made of Anso Caress nylon with exclusive extended warranties.


Elite Performance®

Elite Performance, Elite Performance Home and Elite Performance Silk boast the ultimate in stain resistance and durability, offering a lifetime warranty against food, beverage and pet stains. All styles are made of SmartStrand® Forever Clean.



Our brand of carpet made with Wear-Dated® nylon. The best combination of durability and softness you’ll ever need. Features soft Wear-Dated Embrace and Wear-Dated Soft Touch.



COLORTILE is our brand of hard surface products which includes categories such as tile, hardwood, laminate, LVT and more.



Our exclusive private brand of soft PET carpet. Excellent value with a great hand and soft feel for today’s customer. Our brands include ComfortSoft XD, Select, Plus and Premier with the latest innovations in premium PET.


EcoChoice® Hardwood

EcoChoice Hardwood is a collection of hardwood that is both American-made and environmentally responsible with a real hardwood face veneer sourced from managed forests in North America.


Stainmaster® Boutique

Our carpet collections features all types of Stainmaster nylons including Pet Protect® and TruSoft®.