America’s Number One National Flooring Brand

Consumers recognize and make purchasing decisions based on their confidence in a brand name. That’s why a strong retail brand presence is a must in a competitive marketplace. CarpetsPlus COLORTILE instantly builds brand awareness for your store.

The CarpetsPlus COLORTILE Brand:

• Is recognized by 80% of Americans over the age of 30
• Represents longevity and expertise in flooring
• Communicates reliability, quality and trust in products
• Will increase your average selling price
• Promotes consumer loyalty and repeat business
• Provides over 60 years of consumer brand recognition

CarpetsPlus COLORTILE Private Brands

As a member of CarpetsPlus COLORTILE, you will have access to our exclusive family of private brands. These brand names are designed to give you a competitive advantage at retail. Each brand features advantages to the consumer and a unique selling story, along with extended product warranties available only through CarpetsPlus COLORTILE.

destination-showroom_600x600Destination Boutique

The CarpetsPlus Destination program features beautiful displays that address color, pattern and performance in carpet as well as hardwood and luxury vinyl. These displays make selling floors fun again. Features exclusive extended warranties.


COLORTILE is our brand of hard surface products which includes categories such as tile, hardwood, laminate, LVT and more.

ComfortSoft® SD

Our exclusive private brand of solution dyed polyester carpet. Excellent value and stain resistance with a great hand and soft feel for today’s customer. Featuring the latest innovations in premium PET fiber.

Elite Performance® Waterproof Flooring

Elite Performance is our brand of luxury tile and plank featuring COREtec® technology. Provides waterproof performance even in the most EXTREME conditions.

Happy Pets® Carpet

Our exclusive private brand of pet friendly carpet. Excellent pet stain resistance for today’s customer with pets. Featuring the latest innovations in both polyester and solution dyed PET.